Social Networking Optimization (SNO) or Social Media Optimization (SMO) are terms that have been best described by wikipedia. It states the following:

“Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Social media optimisation is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati".

As you can see it is one of the most cost effective and efficient platforms for directing more traffic to your website, which will ultimately results in improved revenues.

There is a caveat that needs to be taken into consideration, which is using this strategy is extremely labour intensive, time consuming and requires regular maintenance and dedication especially during the start up phase.

It is therefore, strongly recommended that you seek professional assistance during the start up phase. Click here or here to see how a blog could work for you.